PPWR Is Coming
Is Your Packaging Ready?

The 2030 Deadline for 30% PCR Packaging Is Closer Than You Think

The Packaging and Packaging Waste Regulation (PPWR) makes it a legal requirement to include at least 30% recycled content in all plastic packaging sold into the EU. Post-Consumer Recycled (PCR) content is just one aspect of the PPWR but it’s an important one, and we share our tips and insights here.

Spotlight on PCR

the "sweet spot" is

35% PCR content
Stay compliant, control costs, and strengthen your brand.

Issues to you may face if you delay the transition to PCR PET

Limited PCR
material
availability

Unpredictable
pricing spikes

Supply chain
disruption
and delays

Regulatory penalties
or blocked EU
market access

Why 35% PCR Is the Smart Standard

Delivers on 2030 targets now

The PPWR requires 30% recycled content in plastic packaging by 2030. By adopting 35% PCR now, you meet this milestone early and gain time to adapt your wider packaging range.

Avoids over-reliance on limited PCR feedstock

100% PCR may sound ideal - but supply is limited and volatile. 35% allows you to build a reliable, scalable packaging strategy without risking shortages or long lead times.

Keeps packaging costs controlled

Going beyond 35% PCR can cause sharp cost increases. This threshold balances sustainability goals with pricing stability - especially critical for high-volume SKUs.

Positions your brand as a sustainability leader

Most consumers won’t notice the difference between 35% and 100% PCR - they just want proof you're taking action.

What You Should Be Asking

4 Essential Questions Every Brand Should Be Asking
And the good news? BlueSky helps you answer them – and uncover what else you might be missing.

Are our packaging formats PPWR-compliant or will they need replacing?

Can we access 30–35% PCR content packaging now - or are we risking future shortages?

How do our packaging choices affect our fees under EPR or the UK Plastic Packaging Tax?

Are there mono-material or reusable formats that could improve our sustainability score?

You don’t need 100% PCR for your plastic packaging to stay compliant or sustainable. BlueSky recommends 35% PCR content for a practical, future-ready balance of performance, price, and supply stability.

BlueSky Helps You Secure Your Supply:

As a trusted UK-based distributor with strong international supply chain partnerships, BlueSky helps you make the transition with confidence. We offer:

PCR packaging in PET and HDPE.
100% PCR aluminium bottles and jars.
Mono-material packaging options, including lotion pumps.
Robust options for reuse and accompanying pack types for refill.
Fast UK turnaround on selected SKUs.
Low MOQs and call-off stock options.
Regulatory expertise on PPWR, EPR, and Plastic Packaging Tax.
Customised consultancy to plan for both compliance and growth.

Partner With BlueSky
To Stay Ahead of
Regulation

35% PCR is the “sweet spot” – a strong, transparent step that supports your sustainability story, prepares you for the PPWR and EPR, and ensures you do not pay the UK Plastic Packaging Tax.

PPWR Is Coming
Is Your Packaging Ready?

The 2030 Deadline for 30% PCR Packaging Is Closer Than You Think

Spotlight on PCR

the "sweet spot" is

35% PCR content
Stay compliant, control costs, and strengthen your brand.

Limited PCR
material
availability

Unpredictable
pricing spikes

Supply chain
disruption
and delays

Regulatory penalties
or blocked EU
market access

Why 35% PCR Is the Smart Standard

What You Should Be Asking

Are our packaging formats PPWR-compliant or will they need replacing?

Can we access 30–35% PCR content packaging now - or are we risking future shortages?

How do our packaging choices affect our fees under EPR or the UK Plastic Packaging Tax?

Are there mono-material or reusable formats that could improve our sustainability score?

You don’t need 100% PCR for your plastic packaging to stay compliant or sustainable. BlueSky recommends 35% PCR content for a practical, future-ready balance of performance, price, and supply stability.

BlueSky Helps You Secure Your Supply:

Partner With BlueSky
To Stay Ahead of
Regulation

Further Reading

What our customers say

Download our

Sign up to receive...

PPWR Is Coming Is Your Packaging Ready?

The 2030 Deadline for 30% PCR Packaging Is Closer Than You Think

Spotlight on PCR

the "sweet spot" is

35% PCR content Stay compliant, control costs, and strengthen your brand.

Limited PCR material availability

Unpredictable pricing spikes

Supply chain disruption and delays

Regulatory penalties or blocked EU market access

Why 35% PCR Is the Smart Standard

What You Should Be Asking

Are our packaging formats PPWR-compliant or will they need replacing?

Can we access 30–35% PCR content packaging now - or are we risking future shortages?

How do our packaging choices affect our fees under EPR or the UK Plastic Packaging Tax?

Are there mono-material or reusable formats that could improve our sustainability score?

You don’t need 100% PCR for your plastic packaging to stay compliant or sustainable. BlueSky recommends 35% PCR content for a practical, future-ready balance of performance, price, and supply stability.

BlueSky Helps You Secure Your Supply:

Partner With BlueSky To Stay Ahead of Regulation

Further Reading

What our customers say

Download our

Sign up to receive...

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PPWR Is Coming
Is Your Packaging Ready?

35% PCR content
Stay compliant, control costs, and strengthen your brand.

Limited PCR
material
availability

Unpredictable
pricing spikes

Supply chain
disruption
and delays

Regulatory penalties
or blocked EU
market access

Partner With BlueSky
To Stay Ahead of
Regulation